Our old logo for Schooners. We liked it, just a little too busy at smaller sizes
So I never made it to my hike yesterday. I got sidetracked on my way when I saw that Walnut Creek was having an art and wine festival. It’s an event that I definitely want to pour at next year. We haven’t signed up for a lot of events this summer because of the uncertainty of the move and legality and the time involved in processing a name and address change. So I still have to come up with some new beer names that will work.
We got our first round of our new Morgan Territory Brewing logo mockups. I’m not thrilled at this point in time, but it’s a start. This is the second time having gone through the process of designing a logo and this time around, I’m not going to stress out about it as much. The last go round I think we made our logo too complicated. The Schooner’s logo was challenging to read and discern at a small size. This time around, I’m going to go for a much simpler logo that scales in size better. I finally came to accept that a logo is more about brand recognition than a work of art. As for what I’m up to today, looking for a forklift, a scissor lift, a walk in cooler for the brewery, a walk in cooler for the taproom, providing my feedback to our graphic designer for the first round of logos, contacting Mark 3 (in charge of our property CC&R) about allowing us to put a grain silo outside, some accounting, and at the end of the day I need to hit up the bank to
make a deposit. That’s all hahaha.